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A startup is… solving a problem.

“A startup is a modern version of an inventor. It experiences a problem and then tries to solve it with ingenuity. A successful start up typically wants to solve a problem and make the world a better place.” Jochem Wijnands, the Founder of a startup said.


Stephanie Caudle, the Founder of Black Girl Group, agrees.

“A startup is a company that solves a problem,” Stephanie says. “If your company isn’t solving a problem, your company is simply an idea.”




Tip : Learn your niche

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